Research & Development
The changes confronting
R&D leaders, driven by software, Industry 4.0 and digitization, are
significant: data flooding in from customers, devices, and sensors, combined
with powerful analytical tools, are creating new sources of insight to fuel the
development of products and services. New materials and breakthrough
manufacturing techniques may vastly change the economics of many offerings.
Customer behaviors and demand change quickly given the variety of offerings and
the possibilities to compare products.
Current structures and available talent are not up to the
new challenges in the market. Adapting to the situation by focusing on value
drivers and keeping an eye on the trends is key for success.
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